According to Bill Simmons, the publisher of The Ringer, Spotify is reportedly working on producing AI-generated podcast advertisements using the voices of well-known hosts. This method aims to create personalized adverts that provide customers with a more individualized listening experience. Simmons talked about how AI may increase the accessibility of podcasts through translation in addition to expanding commercial opportunities.
The idea behind this creation is to use AI bots that have been trained on hosts’ voices to mimic their voices and delivery, making it feasible to seamlessly incorporate adverts that are pertinent to the topic of the podcast. Simmons discussed how this technology might open up fresh prospects for advertising, such as the capability to geotarget listeners for nearby events.
Despite Simmons’ comments, Spotify has not yet released an official statement regarding its plans for AI-generated commercials. The firm is constantly looking for ways to improve the service, according to a Spotify spokeswoman, who would not provide any specifics about AI-generated commercials.
The use of AI has sparked interest and discussion in the creative sectors of music and podcasting. As attention has been attracted to AI-generated music that imitates the styles of well-known musicians, major labels have taken action to erase such recordings in order to protect the interests of their artists. The deceitful use of AI to deceive fans and spread unlawful information has also drawn criticism.
As the debate over AI’s implications for the creative industry grows, it is becoming more and more obvious that technology has both advantages and disadvantages. While some artists express concerns and desire to take legal action against artificial intelligence (AI)-generated content that is in their style, others, like Grimes, embrace the technology and are eager to work with AI tools.
How Spotify will address the challenges posed by this development and incorporate AI-generated podcast adverts is currently a mystery. As the company searches for innovative strategies to assist producers, marketers, and users, the future of AI in podcast advertising offers great promise.
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