[SPOTIFY] Spotify’s Top Music Trends That Defined 2024

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[SPOTIFY] Spotify’s Top Music Trends That Defined 2024

Every year brings new sounds and artists that shape music and culture. Looking back at 2024, there were fresh trends that dominated Spotify and our listening habits. Forget about TikTok dances and one-hit wonders—these emerging genres and musicians made a significant impact. From the rise of hyperpop to the popularity of Spanish-language hits, 2024 offered unique musical experiences. Let’s revisit the top songs and memorable moments that defined the past year. From newcomers to viral hits, we’ll explore the biggest musical influences that made 2024 an unforgettable year.

Spotify Highlights the Top Music Trends of 2024

Hyperpop Takes Center Stage

This year, hyperpop made its way into mainstream music. With fast-paced beats, intense synths, and futuristic sounds, artists like 100 Gecs, Charli XCX, and Dorian Electra amassed large followings. Their bold, experimental pop challenged norms and introduced listeners to fresh musical experiences.

The Revival of Y2K Pop

The early 2000s brought us teen pop icons like Britney Spears, Backstreet Boys, and Christina Aguilera. In 2024, artists and producers with a fondness for that era brought back the Y2K pop sound. Songs like “Baby One More Time” and “Genie in a Bottle” were sampled in new tracks, while artists like Kim Petras and Slayyyter embraced the era’s campy futuristic style. For millennials, it was a wave of nostalgia. For Gen Z, it was a fun taste of history.

The Rise of Hyperpop and Y2K Pop

Hyperpop and Y2K pop started as small genres, but they quickly became popular and led to some of the biggest songs of the year. Doja Cat’s “Kiss Me More” featuring SZA blended hyperpop, R&B, and pop, reaching number 3 on the Billboard Hot 100. At the same time, Dua Lipa’s “Don’t Start Now” peaked at number 2, bringing back the early 2000s disco pop sound.

Pop’s Endurance

Despite some saying pop music was losing its place, the genre showed its strength this year. While hip hop ad R&B also did well, pop changed by including hyperpop and Y2K styles. By combining nostalgia with new trends, pop stayed at the top of streaming and radio charts. The takeaway from 2024 is that pop can always reinvent itself.

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The 5 Most Popular Music Genres on Spotify This Year

Spotify experienced changes in listening trends this year. Here are the top genres that led the charts and ruled playlists.

Hip Hop

Hip hop remained a dominant genre this year. Artists like Post Malone, Cardi B, and Travis Scott achieved billions of streams. Trap music, a hip hop subgenre, also gained popularity with its strong beats and direct lyrics. Hip hop’s appeal continues to grow.


Pop music stayed popular, and artists like Dua Lipa, Harry Styles, and The Weeknd dropped catchy songs this year. The lively, uplifting beats were perfect for boosting our spirits.


K-pop saw a huge boom this year, with groups like BTS, BLACKPINK, and Twice gaining fans worldwide. K-pop mixes energetic pop tunes with dynamic dance routines, vibrant style, and social media influence. This exciting genre is set to grow even more.


Latin music was a big hit on Spotify this year. Artists like Bad Bunny, J Balvin, and Karol G topped international charts. Reggaeton and Latin trap blended hip hop rhythms with Spanish lyrics, creating a global musical style.


Podcasts, though not a traditional music genre, were extremely popular on Spotify this year. Millions of people streamed true crime series, comedy shows, and celebrity interviews. Podcasts offered entertainment, education, and a way to escape, making them an ideal audio companion on demand.

With a mix of genres and emerging artists, Spotify remains the go-to for all your music and podcast needs. This year’s songs and stories brightened up home life and made long drives more enjoyable. Here’s looking forward to another year of incredible music and podcasts!

New Artists Who Found Success on Spotify in 2024

Charli Adams

At just 22 years old, British pop artist Charli Adams became a star when her single “Electric Heart” gained traction on Spotify. Her blend of synth-pop and relatable lyrics about life and relationships struck a chord with listeners worldwide. By the end of 2024, Charli had over 100 million streams an d earned a spot on Spotify’s Emerging Artists list. Her swift success highlights how platforms like Spotify can help new talent find their audience.

The Solar Twins

Australian dream pop duo The Solar Twins wowed us with their dreamy, melodic songs. The twin sisters, Darcy and Harper Kwan, have been creating music together since childhood. In 2024, their single “Starlight” gained attention on Spotify’s Fresh Finds playlist, making them a favorite in the indie music scene. Their DIY approach to recording in their home studio and their stunning harmonies have earned them a loyal following. Their debut album is set for release in early 2025.

Tomas Sanchez

When Tomas Sanchez’s neo-soul single “Always on My Mind” appeared on Spotify’s Viral 50 playlist, the 23-year-old Filipino-American singer-songwriter became an instant hit. His smooth vocals and old-school R&B style, combined with thoughtful lyrics on relationships and identity, resonated with fans seeking an alternative to mainstream pop. Tomas’ heartfelt, melodic songs and down-to-earth personality made a strong impression on listeners. His star is definitely on the rise.

These exciting new artists who found fame on Spotify this year represent a wide range of genres and backgrounds, highlighting how the platform is supporting emerging talent worldwide. We look forward to seeing what new artists Spotify will help launch in 2025.

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How Spotify Shapes Music Discovery and Trends

Spotify has transformed the way we find and enjoy music over the past ten years. As the world’s leading music streaming platform, it uses its data to identify the latest trends and helps you discover new songs and artists.

Personalized Playlists

Spotify crafts tailored playlists based on your music preferences. Discover Weekly gives you a playlist of 30 songs every Monday, based on your listening habits and favorite tracks. Release Radar keeps you updated with new music from artists you follow, ensuring you don’t miss any releases. Daily Mixes group songs and artists you like into genre-specific playlists for easy listening.

Behind the Scenes

Spotify’s algorithms analyze data like song lyrics, tempo, and user listening patterns to find music trends. They spot emerging artists, track regional listening habits, and predict future hits. Spotify uses this information to curate charts, playlists, and recommendations in the app, giving you access to the latest music discoveries.

Spotify’s flagship playlists such as Today’s Top Hits, RapCaviar, and ¡Viva Latino! hold significant influence in the music world. Being added to these popular playlists can catapult an artist’s career, bringing them fame and success. Daily updated Spotify charts also highlight the most popular and fastest-growing music in the U.S. and around the globe, helping you stay on top of the latest trends.

Through personalized playlists, trend forecasting, and key playlists, Spotify plays a central role in music discovery. By offering insights into what makes music popular, Spotify continues to shape how we find and enjoy the newest music trends. The next hit song or breakout artist might be just one playlist away.

Music FAQs: Your Top Questions About Spotify and the Music Industry Answered

How does Spotify determine its music charts and recommendations?

Spotify combines AI algorithms with human input to create personalized music recommendations and charts. The algorithms assess your listening habits to recommend new songs and artists similar to those you already like. Human editors also curate mood-based and genre-specific playlists to introduce you to new music.

Why do some major artists choose not to release their music on Spotify?

Some famous artists delay or avoid putting their music on Spotify. The reasons usually involve money and control. Since Spotify pays artists a small amount per stream, some artists believe they can earn more by initially releasing music exclusively on their own platforms. Others want to have more control over their work and connect directly with fans. However, most artists eventually release their music on Spotify since it’s the world’s most popular streaming service.

What’s the difference between a podcast and a playlist?

Playlists and podcasts are two separate features on Spotify. A playlist is a set of songs curated by Spotify or users, which you can listen to whenever you like. Podcasts are episodic digital audio shows that cover a wide range of topics like news, storytelling, sports, and comedy. Though podcasts may include music, they focus on spoken content. You can’t change the order of podcast episodes as you can with a playlist.

Why are record labels still important?

Record labels play a key role in the music industry for various reasons:

  • They offer funding and marketing support to artists, helping them sustain their careers.
  • Labels have established connections with streaming services, radio stations, and music publishers that independent artists may struggle to access.
  • Labels take risks on new talent, investing in many artists, even though not all will become stars.
  • Labels have professionals in A&R, marketing, PR, and business management to help artists grow.
  • Labels negotiate better pay rates from streaming services and secure advantageous deals due to their market influence.

Though the music industry keeps evolving, record labels remain crucial for helping new talent emerge and keeping established artists in the spotlight. They remain key partners for most musicians in navigating the music landscape.


So, 2024 was an exciting year for music on Spotify! We saw the growth of Afrobeats blending with hip hop and pop, the Latin music revival driven by reggaeton and regional Mexican, and the unstoppable rise of K-pop. It was a year that showcased music’s ability to bring people together across different cultures and languages. What will 2025 bring? With streaming keeping us connected, the hits will keep coming. The global music scene is just heating up, so prepare to shuffle your playlists and keep on streaming. The musical journey continues!

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